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How to Make Your Merch Appeal to Parents and Fans Too

Merchandise isn’t just for athletes. Parents, siblings, and fans want to feel part of the team too. And when you include them, you’re not only creating community, you’re boosting your team’s visibility and fundraising potential.

Here’s how to make merch that resonates with the whole team community:

  • Offer inclusive options: Think beyond uniforms. Hoodies, tote bags, polos, and t-shirts are great for spectators.

  • Design with pride: Use bold colors, clear logos, and team mottos that spark emotion and pride.

  • Highlight relationships: Add “Proud Mom”, “Coach Dad”, or even fun slogans like “Team Grandma” or “#GymFam”.

  • Bundle it: Create packages for parents or families, especially around competitions or showcase events.

When merch makes people feel part of something bigger, they wear it proudly and your team brand grows stronger.

Custom Gymnastics Leotards

Send us your ideas, and we’ll send you a design proposal. Choose your favorite to receive a free physical sample.