We’ve all seen it: a team of athletes on the floor, and a row of cheering parents in the stands. Why not make them part of the visual identity too?
Giving parents “uniforms” doesn’t mean matching leotards, it means branded t-shirts, hats, or hoodies that build school spirit and show support.
Ways to bring parents into the look:
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Offer event-specific apparel: Create limited-edition shirts or hoodies for special competitions.
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Encourage team colors: Even without full merch, encourage families to wear your team colors to events.
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Celebrate their role: Make them feel recognized, consider a “team parent of the month” feature with their custom shirt.
When parents feel included, they’re more likely to volunteer, cheer louder, and represent your team with pride.