At some point, every gym faces this question:
Should we order wholesale… or should we customize?
The answer isn’t one-size-fits-all.
It depends on your vision, your brand strategy, and how you want your athletes, and your families, to experience your gym.
Let’s break it down.
Option 1: Wholesale. Simple, Fast, Strategic for Pro Shops
Some gyms choose to order leotards wholesale and stock them in their pro shops.
Why?
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Because it’s easy.
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Because it’s ready.
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Because it works.
When you order wholesale:
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You receive a wholesale discount from our retail website price
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You get immediate access to proven designs
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You can stock inventory for athletes to purchase directly
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You simplify decision-making
This model works especially well for:
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Recreational programs
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Seasonal collections
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Pro shop sales
It allows you to offer beautiful, high-quality leotards without going through the design process.
The trade-off?
You get what you see.
The designs are fixed. Details are fixed.
It’s efficient. It’s strategic. It’s plug-and-play.
And for many gyms, that’s exactly what they need.
Option 2: Custom. Your Vision, Your Identity
Other gyms take a different route.
They customize everything.
Their practice leos.
Their competition leos.
Even their merch for families and friends.
Because for them, it’s not just apparel.
It’s branding.
When you customize, we don’t start with a catalog.
We start with your story.
Your team colors.
Your values.
Your logo.
Your energy.
Custom allows you to:
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Create a unique team identity
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Position your gym at competitions
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Elevate your brand presence
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Offer exclusive pieces families can’t find anywhere else
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Strengthen athlete pride and belonging
This is especially powerful for:
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Competitive programs
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Established gyms building recognition
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Teams that want to stand out on the floor
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Programs looking to elevate their brand positioning
Custom isn’t just about design.
It’s about identity.
So… Which One Is Right for You?
Ask yourself:
Are you looking for simplicity and margin in your pro shop?
Or are you building a strong visual brand for competition?
Or maybe both?
There’s no wrong answer.
When you choose wholesale, you get efficiency and savings advantage.
When you choose custom, we help bring your vision to life and position your gym exactly how you want to be seen.
Whichever path you choose, we’re here to guide you.
Because at the end of the day, it’s not just about leotards.
It’s about how your athletes feel wearing them,
and how your gym shows up in the world.