A look at every step of our custom design and manufacturing process, and why each one matters.
When a coach reaches out to us with a vision, what follows is not a quick order, it’s a carefully crafted journey. Custom apparel is not off-the-shelf. Every piece is born through a series of deliberate, hands-on steps designed to ensure the final garment is exactly right. Here’s what that process actually looks like.
The Brief
Colors, logos & the first conversation
Every project begins with the coach sharing their brand identity: their team colors, logo, and a general sense of what they’re envisioning. This is the foundation on which everything else is built — the clearer and more detailed this brief, the smoother the journey ahead.
Design
Three proposals. Three rounds of refinement.
Our design team develops three distinct graphic proposals, each exploring a different visual direction, so the coach has real options to react to. This isn’t just about looks; it’s about translating a brand’s personality into something that can actually be worn and felt.
Once a direction is chosen, the real dialogue begins. We offer three rounds of adjustments: the coach shares their feedback, the design re-enters our workflow queue, and the revision is executed with care. Then we do it again, if needed. Each round is a chance to get closer to the vision, tightening the color balance, repositioning a graphic element, perfecting the proportions, until the design feels exactly right.
Three rounds isn’t a limit, it’s a rhythm. It gives the process the space it needs without losing momentum.
Pattern Making (when needed)
When a new silhouette is born
When a coach asks for something we don’t already have in our existing lineup, a unique back panel, a new neckline, an original cut, the design doesn’t go straight to production. First, it goes to pattern making.
Our pattern team translates the design sketch into a technical reality: they develop a master pattern, create a physical sample, and then grade the pattern across every size. This is one of the most time-intensive stages, but it’s what makes a truly original garment possible.
Once the coach approves the physical sample, we’re ready to move into full production.
Production
Where craft meets precision
Production is where the design becomes real, and it involves multiple specialized processes happening in careful sequence:
Sublimation — Full-color, high-definition graphics are permanently fused into the fabric. This is what gives our pieces their vibrant, long-lasting prints.
Cutting — Each piece is cut according to the approved patterns, with care taken at every step to ensure precision and minimize waste.
Embroidery — Logos, lettering, and decorative elements are stitched with high-quality thread for a premium, dimensional finish.
Sewing & construction — the most complex stage — This is where everything comes together, and it is the stage that demands the most skill, patience, and attention to detail. It’s not enough for a garment to look like the design on screen. It has to be the design, in three dimensions, on a body that moves.
This means making sure every sleeve has the right length and ease, not too tight, not floating. It means engineering necklines that slip over a leotard smoothly without pulling or distorting. It means perfecting the seams where different fabrics meet, where a matte panel transitions into a shiny mesh, or where a structured band meets stretch fabric, so the result looks seamless, intentional, and stunning.
None of this can be rushed. Every piece is assembled by hand, inspected at each step, and corrected before moving forward. This artisanal approach is what ensures that what the athlete puts on looks exactly like what the coach approved.
The final layer: rhinestones, beading, and embellishments placed by hand, because the details that catch the light are often the ones that catch the eye of a judge.
Every extra day in our process is a day spent ensuring
the garment is exactly what it should be.
So… why does it take time?
Because behind every finished garment is a full creative and technical journey: a design team that explores options, a pattern team that makes new ideas structurally possible, and a production floor where skilled hands do the work that machines simply can’t replicate.
Custom apparel is not a commodity. It’s a commitment, from us to you, and to the athletes who will wear it. When you choose custom, you’re choosing care, craft, and something that was made with you in mind from the very first stitch.
We think that’s worth it. And we think you will too.